E-Marketing Services
Facebook, Twitter, blogs, podcasts, RSS feeds... Web- and internet-based B2B marketing moves so fast that sometimes it seems it's "another day, another channel to market". What was recently seen as cutting-edge and complex is now commonplace and relatively simple.
With so many options available, it's important you choose the right combination - for your products, your markets and your resources.
At Splash! we invest a lot into not just keeping pace with the changing technology, but anticipating it. We know which channels to use, and when - and we know which not to use, and when.
Websites: The website is the engine that drives your e-marketing - almost every channel leads to and from it, and passes through it. We create and build engaging, effective, client- and visitor-friendly websites, and apply ingenious search engine optimisation techniques to make sure your customers and prospects can find you.
Social media: A neat term for a wide, diverse and continually expanding set of web offerings, including Twitter, Facebook, LinkedIn, in-house blogs, etc. Whether you need help with developing a social media strategy, or with the technology, we can help.
Podcasts & Online video: Podcasts and Videos can bring products to life, adding visual impact to demonstrations of features and benefits. As more media add multimedia to their online offerings, they're becoming a 'must have' feature of marketing campaigns.
Online surveys: Sound out opinion, gather market intelligence, find out what your customers think about a range of issues.
Search Engine Optimisation: You may have the best website in your market sector but it's a wasted asset if it's invisible to search engines. Our SEO service delivers the highest possible rankings.
E-newsletters: Fast and cost-effective to publish, easy to update - no wonder e-newsletters are popular with Splash! clients keen to maximise the news generated by their PR campaign. We'll design the template for you, create the content and provide you with easy-to-use reporting tools that tell you who's reading what.
Banners and buttons: Use banners and buttons to highlight special promotions, get people to conferences and sales events. Technically quite simple, the real value is the relative ability to test messages before rolling out the strongest ones elsewhere in the marketing campaign.
Streaming radio: A technology with great potential. We created a radioplayer for National Geographic - a great project with interesting technology that can also be utilised for streaming video.
Blogs and RSS feeds: Blogs and RSS feeds are powerful opinion-formers, and can give your brand a distinct personality. Content is key, so blogs aren't suitable for everyone. We'll tell you if they're right for you, and help you establish a powerful presence in the blogosphere.
User forums: Reinforce your brand, support your customers and generate additional revenue through an online user forum where customers can exchange news and views and help each other.